Platinum+ Styler - 1 Flat Iron Hair Straightener for Stronger, Shinier, and Color-Protected Hair

"Welcome to ghd - good hair day, where we empower all women to look and feel beautiful so they can fulfill their every ambition." This is the guiding principle behind ghd, a global pioneer in high-end professional hair styling tools and the UK's #1 recommended styling brand, sold in over 30 countries.

ghd, which stands for "good hair day," believes that beauty fuels ambition, and ambition is beautiful. We are a brand that is daring, ambitious, and committed to innovation in the science of hair. Our state-of-the-art research and development facility in Cambridge, UK, has been at the forefront of hair styling technology since 2010, constantly creating, innovating, and evolving iconic products that deliver incredible results.

One of our latest innovations is the Platinum+ Styler, which features Ultra-Zone technology that monitors heat 250 times per second to maintain the scientifically proven safer-for-hair temperature of 365°F. This results in 70% stronger hair, 20% more shine, and 2x more color protection. The Platinum+ Styler also boasts a unique wishbone hinge and round barrel, enabling versatile, snag-free styling to create sleek locks, curls, flicks, or waves.

But the Platinum+ Styler is not just a straightener – it's a smart styler that recognizes hair thickness and speed of styling, and adjusts accordingly, delivering personalized results tailored to each user. This is thanks to our Ultra-Zone predictive technology, which ensures that every styling session is optimized for the best possible outcome.

To complement our state-of-the-art styling tools, we offer a collection of ghd styling products featuring our advanced heat styling technology. These "killer combos" allow you to create salon-quality hairstyles with ease, empowering you to look and feel your most beautiful self.

At ghd, we believe that beauty is not just about vanity, but a powerful force that can fuel ambition and help women achieve their goals. We are committed to providing the tools and products that enable all women to unleash their full potential and fulfill their every ambition.

So whether you're looking to straighten, curl, or add volume to your hair, ghd has the solution. Discover the science of hair styling and unlock your beautiful ambition with ghd.

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